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I subscribeMeeting overview and agenda from the Media Forum on the 8th of June 2023.
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This workshop will aim to develop practical guidance on how to translate responsible AI principles into marketing practice.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
Join us to explore TikTok’s latest generative AI products and what they mean for brands.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.